Ethereum NFT Sales Surge 56% in July 2025 as Alt-Chains Lose Market Share

In July 2025, Ethereum pulled even additional forward within the NFT market. The NFT turnover elevated by 56%, whereas block chains reminiscent of polygon and BNB chain struggled. For the time being, collectors and makers select to take a position the place they really feel the most secure, and that’s Ethereum.

Essential assortment eating places

• Ethereum dominated $ 275.6 million in NFT gross sales and grew 56% from June.

• Polygon’s turnover fell by 51.1%, which expressed concern in regards to the viability in the long run.

• Bitcoin’s NFT ecosystem grew however nonetheless couldn’t match the size of Ethereum.

• Cardano stunned everybody with a turnover of 102%, which reveals that there’s life in area of interest chains.

• Collectors consider the highest collections of Ethereum and go away smaller chains to battle for consideration.

Ethereum drains away from the peloton

Ethereum had a putting July, with $ 275.6 million in NFT turnoverA rise of 56% in comparison with June. These figures are necessary, however the actual story is about belief within the platform.

Consumers are more and more specializing in established collections reminiscent of cryptopunks, pudgy penguins and bored monkey looking membership. These are initiatives with actual endurance, and they’re all snug on Ethereum. As traders turn out to be extra cautious, they place their cash the place they see worth in the long run.

Whereas Ethereum rose, many different block chains had a tricky month. The NFT turnover of Polygon fell with a shocking 51.1%. BNB chain and Mythos didn’t take higher, every noticed their volumes lowered by greater than half.

These figures reveal extra than simply gross sales. Liquidity fades on platforms which have as soon as supplied decrease prices and sooner speeds. With much less lively consumers and sellers, makers transfer to Ethereum, the place the market stays lively.

Bitcoin’s NFT scene, powered by Ordinals and BRC-20 tokens, did grow by 45.8%. However it’s nonetheless a distinct segment market. Bitcoin is probably an enormous in crypto, but it surely has not but cracked the code for normal NFT acceptance reminiscent of Ethereum.

Cardano’s sudden comeback

Not all various chains are in free fall. Cardano had doubled a powerful July, with NFT gross sales to round $ 7 million. It’s nonetheless small in comparison with Ethereum, however this development reveals that there’s a demand for ecosystems that supply one thing else.

Cardano attracts customers together with his neighborhood focus and decrease transaction prices. For some makers, particularly those that work on environmentally pleasant initiatives, it is a robust stimulus. Cardano reveals that smaller platforms can succeed if they provide one thing else.

Why Ethereum grew to become the protected gamble for NFT traders

The dominance of Ethereum is just not an accident. Varied components work to his benefit:

• The biggest NFT collections dwell on Ethereum. This creates a flywheel of liquidity, the place consumers know that they’ll all the time discover sellers.

• The prize of Ethereum in July past $ 3,900 gave a lift to NFT valuations.

• Builders proceed to construct market locations, instruments and scale options on Ethereum.

• The NFTs of Ethereum have turn out to be digital standing symbols. Proudly owning a cryptopunk or a bored monkey is now extra than simply hypothesis; It’s a approach to present standing.

Buyers observe the cash, and in the intervening time which means their portfolios anchoring in Ethereum -based property.

Freagmented market or flight to security?

The NFT market is extra united than a 12 months in the past. The information from July reveals that collectors and critical traders transfer their cash to platforms that really feel secure and beneficial. For the time being Ethereum deserves that belief.

This doesn’t imply that various chains don’t have any future. The latest development of Cardano reveals that there’s nonetheless curiosity in area of interest platforms with distinctive presents. Nonetheless, chains that don’t stand out just lately, reminiscent of Polygon, could have issue maintaining.

The pattern of quick -moving initiatives between networks for quick earnings fades. Now critical contributors are searching for depth, reliability and cultural worth. Ethereum meets these wants.

Crucial level is that the NFT market doesn’t shrink, however ripens. Cash concentrates, collectors are extra selective and solely platforms with actual worth will succeed on this subsequent section.