Mint, Snoop Dogg and BAYC Launch First Animated Avatars on Telegram

Mint ushers in a brand new period of digital collectibles on Telegram with a headline collaboration with Bored Ape Yacht Membership and Snoop Dogg. This partnership marks the launch of the first-ever animated avatar packs on Telegram, delivered by Mint’s new market constructed for tradition, group and collectability.

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Greater than only a product drop, this marketing campaign represents a strategic enlargement of Telegram’s function within the NFT ecosystem, positioning the platform not solely as a messaging app, but in addition as a vacation spot for digital possession at scale.

A brand new sort of drop, constructed for Telegram

Mint is a premium market for digital collectibles built-in instantly into Telegram. The core characteristic permits customers to open packs of animated avatars from high manufacturers and public figures, with a mannequin constructed round exclusivity, thriller packs and collectible rarity.

This launch indicators a shift from conventional NFT platforms to message-based distribution. Telegram, with greater than 1 billion customers, would be the setting for this new assortment format. In contrast to typical NFT drops that depend on third-party wallets or advanced onboarding, Mint gives a streamlined expertise native to Telegram.

With this marketing campaign, Mint introduces a singular assortment stream. Customers buy thriller packs, watch for them to be revealed seven to 10 days later, after which can commerce or resell instantly on Telegram’s market.

Confirmed query, supported by knowledge

Mint doesn’t come to the market untested. In July 2025, Mint facilitated the launch of Snoop Dogg’s Telegram NFT presents, which offered out in simply half-hour and generated $12 million in gross sales. Almost one million NFTs had been minted throughout that drop.

That marketing campaign was run in collaboration with Telegram founder Pavel Durov and offered a blueprint for what the platform may assist by way of quantity, visibility and virality. With that success validated, the Snoop Dogg and BAYC collaboration marks the primary follow-up ambassador marketing campaign, increasing the mannequin to animated avatars.

Digital collectibles designed for tradition

This launch is constructed round 4 core product options:

Premium digital collectibles
The packs characteristic restricted version animated avatars licensed from high manufacturers and personalities, with this launch that includes Bored Ape Yacht Membership and Snoop Dogg.

Thriller packages
Consumers will obtain sealed packages containing avatars of various rarity. Packages stay sealed for 7 to 10 days, after which the contents are revealed and tradeable.

Unique entry
Avatars are launched as limited-time releases, granting entry to a group of early adopters, collectors, and cultural tastemakers.

Resale infrastructure
As soon as revealed, avatars could be resold inside Telegram by Mint’s built-in market. Customers keep liquidity and tradability with out the necessity for exterior platforms.

Rewriting the NFT playbook

Mint is not merely replicating the outdated mannequin of digital collectibles. It rethinks distribution, engagement and cultural presence. By constructing natively inside Telegram, Mint bypasses the normal ache factors of crypto onboarding and faucets instantly into one of many largest world messaging audiences.
With Snoop Dogg, BAYC and confirmed viral traction behind them, this marketing campaign is not only a drop. It is a pivot level. NFTs are not restricted to marketplaces. They transfer the place conversations are already happening.
What makes this actually groundbreaking is that Mint is repositioning NFTs not as property to be managed, however as content material to be shared, traded and displayed in actual time. The mannequin shifts NFTs from speculative tokens to cultural artifacts that reside the place folks already work together, particularly in Telegram chats, social feeds, and creator content material.

Quite than requiring customers to step outdoors their regular habits to work together with Web3, Mint integrates the expertise instantly into it. Digital collectibles grow to be social currencies, not technical experiments.

In observe, Mint removes nearly all of the seen friction that retains common customers away from NFTs. Transactions are made doable by TON, however the platform takes care of the technical particulars behind the scenes. This implies no wallets to arrange, no browser extensions, and no seen gasoline prices.

The result’s an onboarding stream that feels native, intuitive, and rapid. Mixed with scarcity-induced drops and recognizable IP from Snoop Dogg and Bored Ape Yacht Membership. Mint turns blockchain possession into one thing that’s accessible, shareable, and culturally alive.

Closing ideas

The Mint x BAYC x Snoop Dogg drop is greater than only a marketing campaign. It is a managed experiment of what it seems to be like when NFTs go away the crypto area of interest and enter the on a regular basis dialog. With Telegram as infrastructure, tradition as driver and avatars as format, this launch factors in direction of a future the place digital collectibles are much less about hypothesis and extra about identification, expression and entry.

Mint is now reside on the Telegram app. To get began, search Mint, open the app and observe the steps!