Adthena Empowers Enterprise Retailers to Dominate Google Ads Landscape With New Search Intelligence Solution

Enterprise retailers can now take better management of their aggressive panorama in Google Search, due to Adthena’s new retail search resolution.

LONDON, ENGLAND / ACCESSWIRE / November 14, 2024 / Adthena, a pacesetter in search intelligence, at this time launched a groundbreaking initiative Search intelligence solution for retail designed to assist enterprise manufacturers dominate Google Search.

As search turns into more and more complicated, Adthena’s resolution supplies unparalleled insights and management in 5 key areas:

• Seasonal developments and insights: Perceive client demand at crucial moments.

• Advert copy insights and most efficiency: Analyze hundreds of textual content and PLA advertisements by worth, picture and title every single day with unparalleled granularity.

• Market share and developments: Map competitor insights to your complete sitemap and product classes by search time period.

• Model safety: Detect advert hijacking, take away violations mechanically and benefit from the award-winning Brand Activator.

• Ask Arlo: Make the most of the AI-powered data analyst to save lots of time and reply complicated procuring queries.

Adthena’s resolution addresses the challenges enterprise retailers face, together with: Google Shopping public sale swings, advert copy methods, trademark violations, and competitor threats. Utilizing every day knowledge from Google Adverts search outcomes, manufacturers could make knowledgeable selections to enhance marketing campaign efficiency.

“Our retail resolution generates robust curiosity, delivers actionable insights and helps company manufacturers deal with complicated challenges,” mentioned Phillip Thune, CEO of Adthena. “We assist search managers and groups inside organizations enhance outcomes, from trademark compliance to media groups.”

Powered by Adthena’s award-winning ‘Complete Market View’ know-how, the retail resolution supplies every day insights into textual content and retailer advertisements, product efficiency, aggressive advert copy, market developments and clicks. This permits retailers to customise campaigns, enhance CTR and maximize ROAS within the ever-changing Google public sale atmosphere.

As Google Adverts turns into more and more opaque, Adthena’s resolution supplies readability and actionable insights to drive progress. “Manufacturers wrestle to grasp the restricted knowledge shared by Google Public sale Insights,” says Ashley Fletcher, Chief Advertising Officer at Adthena. “Our resolution cuts by the confusion and addresses ache factors equivalent to rising CPCs and deteriorating ROAS.”

Adthena works with main enterprise manufacturers to assist them take management of digital methods and maximize the influence of Google Adverts campaigns, particularly at peak occasions equivalent to Black Friday. JT Marek, Senior SEM Supervisor at PMG Digital Company, mentioned: “It’s crucial that you just put together nicely for peak search seasons. Analyzing your complete public sale panorama is a vital a part of guaranteeing that our ads stay competitively positioned always. Managing associates in search outcomes with Adthena allows fixed, large-scale monitoring. This helps us determine accomplice exercise throughout each key model and generic product phrases, enhancing our ROAS by stopping fraudulent exercise.”

Contact particulars

Sarah Dutton
Director of Content material & Model Technique
[email protected]
+44 7723915285

SOURCE: Adthena

View the unique press release at newswire.com.