Avail and Lens Team Up to Revolutionize Onchain Social Media with New Tech

• Avail’s partnership with Lens goals to rework social media by rising scalability and consumer management on decentralized networks.
• The collaboration between Lens Protocol and Avail will allow extra open, user-centric social apps by integrating superior information options.
• With Avail DA, Lens Protocol helps excessive transaction volumes, making decentralized social networks extra environment friendly and resilient.

Avail Venture has introduced a partnership with Lens Protocol, with the purpose of remodeling social media within the chain. This partnership goals to advance a imaginative and prescient of an open and truthful web by bettering user-facing social apps like hey and orb. Avail DA’s sturdy information availability resolution will energy the Lens Protocol, permitting it to deal with the excessive transaction throughput important for social networking.

Addressing centralization and information challenges

At the moment, social networks generate monumental quantities of information, together with posts, likes, feedback and connections. Conventional centralized methods handle these interactions, however usually on the expense of consumer management.

Consequently, most on-line social exercise takes place inside the confines of some giant corporations. Nonetheless, such centralized management is more and more criticized for limiting consumer participation and monetization.

To deal with these points, Lens Protocol built-in with ZKsync’s ZK stack to effectively scale the execution layer. But managing and storing transaction information stays a problem. Posting all transaction information on Ethereum is economically infeasible for social networks, even with enhancements like EIP-4844. Due to this fact, Avail DA supplies a vital resolution by connecting ZKsync and Ethereum, permitting Lens to construct a modular blockchain with improved throughput at a decrease value.

Supply: dune.com

Enhancing effectivity and consumer expertise

Moreover, Avail DA integration permits Lens to help social apps with larger effectivity and resilience. By opening social networks on the protocol degree, Lens permits customers to speak throughout apps whereas sustaining their connections and social capital.

This strategy represents a shift from conventional fashions. For instance, if a platform like Instagram had been to impose extra charges to succeed in followers, customers may seamlessly swap to an alternate app that provides extra freedom.

Lens Protocol founder Stani Kulechov emphasised the significance of a scalable and resilient community. In response to Kulechov: “Our objective is to create a community that ensures participation and transparency, helps possession and opens up new use circumstances.” Lens’ alternative of Avail DA aligns with this imaginative and prescient and supplies a future-proof information availability resolution that integrates seamlessly with the ZK stack.

The partnership is poised to profit builders and customers. With over half one million customers and 40 million transactions already on Lens, the upcoming Avail DA integration in This autumn 2024 will enhance performance and scalability. This partnership marks a vital development in decentralized social know-how, offering a unified Web3 basis that guarantees to reshape the panorama of on-line social interactions.