BitMart Research—Structural Shift in the Meme Market: Solana’s Decline and BSC’s Capital Reshaping

BitMart Analysis, the analysis division of BitMart exchangehas issued a well timed report on the structural shift happening inside the meme coin markethighlighting the current rise in Chinese language meme tradition on BNB Chain and the corresponding drop in exercise on Solana. Sparked by a viral submit from Binance co-founder He Yi, the meme coin 币安人生 (Binance Life) sparked a surge of high-quality tokens on BSC, driving buying and selling volumes to annual highs and attracting over 100,000 new merchants. In the meantime, Solana’s meme economic system, as soon as dominant by way of platforms like Pump.enjoyable, is experiencing capital outflows and declining issuance. As liquidation-induced volatility gripped the broader market, this report examines how cultural momentum, ecosystem-level incubation, and Binance’s rising affect are reshaping meme token flows and signaling an influence shift from Solana to BSC.

1. The Rise of Chinese language Memes: Binance Results in the ‘Binance Life’ Phenomenon
In early October 2025, a message from Binance co-founder He Yi – “Want you a Binance Life” – unexpectedly sparked a wave of creativity within the Chinese language crypto group. This led to the viral success of the meme coin 币安人生 (Binance Life), which skyrocketed 6,000x in just some days and reached a market cap of $500 million. Based on DeFiLlama, BNB Chain DEX buying and selling quantity rose to $6.05 billion, with greater than 100,000 new merchants becoming a member of.

Following Binance-related meme cash, a number of common Chinese language memes shortly appeared on BSC, together with:

• PALU – Impressed by Binance interns, retweeted by CZ and Binance.

• 4 – Based mostly on CZ’s iconic “4” meme.

• 修仙 (cultivation) – Derived from He Yi’s essay on ‘entrepreneurial cultivation’.

• 哈基米（Hakimi） – A viral cat track meme, later talked about on Binance Alpha.

• 客服小何 (Assist Xiao He) – A He Yi parody meme, additionally featured on Binance Alpha.

To additional amplify the pattern, Binance launched the Meme Rush platform along with Fourmeme, making a closed incubation-to-launch mechanism that drove BSC exercise to annual highs. On October 21, Base’s Limitless prediction market even opened a “Will Binance Life listing on Binance Spot?” market – 76% voted ‘sure’. CZ later acknowledged the dialogue and that very same night Binance Life was listed on Binance Futures. Binance additionally launched a devoted Chinese language meme part, confirming that the Chinese language meme wave continues to be rising.

2. Cooling down of the meme market amid volatility: excessive deleveraging causes a structural setback

On October 11, 2025, US shares and main danger property, together with Bitcoin, plummeted on the similar time, triggering an enormous wave of compelled liquidations within the crypto market. Based on reviews, roughly 1.6 million merchants have been liquidated, with whole positions value $19.3 billion, marking an all-time excessive.

On this excessive deleveraging setting, altcoins skilled a collapse-like downturn, with many tokens falling 80-90% in a single day. On-chain liquidity quickly declined as capital outflows soared, transaction congestion worsened and promoting strain elevated.

Information from CoinMarketCap reveals that on October 11, the overall market capitalization of the meme coin sector fell from $72 billion to $44 billion, a drop of just about 40% – the sharpest decline of the 12 months. The subsequent day, October 12, the market staged a slight restoration to $53 billion, returning to ranges not seen since July, earlier than the Solana-fueled meme rally that fueled the sector’s summer time restoration.

Over the previous 4 months, the meme sector’s whole worth has remained above $60 billion, supported by continued retail enthusiasm pushed by the Solana and BNB Chain ecosystems. Nonetheless, this current crash clearly marks a turning level in market sentiment and marks the start of a structural cooldown within the meme market.

3. Stress on the Solana ecosystem: the decline of Pump.enjoyable and capital outflow to BSC

Since August, the variety of new tokens launched on Solana has fallen sharply. Based on information from Solscan, the variety of new tokens created on Solana fell from a mean of 35,000 to 40,000 to fifteen,000 to twenty,000 between August and mid-October, partly because of the total cooling of the crypto market.

Furthermore, as proven by comparative information, 4.meme’s market share rose to 83.9%, whereas its profitability peaked at 87.8%, considerably outperforming Pump.enjoyable. This means that the Chinese language meme growth on BSC has diverted a big quantity of capital away from Solana since October.

On-chain information additional helps this shift: On October 8, BNB Chain DEX buying and selling quantity elevated to roughly $6.05 billion, marking the second highest each day quantity of the 12 months. This spike underlines the rising speculative exercise inside the Binance ecosystem, as a good portion of the liquidity beforehand energetic on Solana has now migrated to BSC in the hunt for greater short-term returns.

4. Conclusion

Whereas the issuance quantity of meme tokens on Solana stays vital, each market exercise and group engagement have cooled considerably. In comparison with the earlier quarter, your complete meme sector has skilled a noticeable decline in capital inflows and social momentum. In distinction, BSC is shortly rising as a brand new progress hub, pushed by Binance’s sturdy ecosystem affect and the explosive reputation of Chinese language meme tradition. Capital and site visitors are shifting from Solana to the BNB chain as traders more and more concentrate on new meme initiatives launching inside the Binance ecosystem. In the meantime, Solana’s meme panorama seems to be in a consolidation section, ready for a brand new story or catalyst to reignite the group’s enthusiasm.

Apparently, each Solana and Base, two main meme-oriented blockchains, have just lately seen an increase in Chinese language-themed memes. The official Solana account humorously claimed that the Chinese language identify was “索拉拉” (Suolala), resulting in the creation of a meme token underneath the identical identify. On Base, the meme token Base人生 (Base Life) surpassed a market cap of $10 million, alongside a number of rising small-cap Chinese language meme cash. From 币安人生 (Binance Life) to 修仙 (Cultivation) and 客服小何 (Assist Xiao He), the rising wave of culturally impressed initiatives reveals that Chinese language memes are gaining a foothold within the world crypto market. As BSC’s ecosystem continues to develop and extra creators take part, it is seemingly {that a} new era of Chinese language meme tokens – impressed by native tradition, public figures and viral web tendencies – will proceed to emerge.

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