C&F Launches Next Best Action Offering to Transform Sales Effectiveness in Life Sciences

Sturdy information foundations and AI-driven insights assist pharmaceutical and animal well being corporations ship the suitable message to the suitable stakeholder on the proper time.

DENVER, CO / ACCESS Newsline / November 16, 2025 / International supplier of IT options C&F at this time introduced the launch of its Next best action (NBA) providing for all times sciences corporations, empowering gross sales and advertising groups to behave on real-time insights and enhance engagement outcomes throughout all channels.

In an trade the place each interplay issues, NBA methods are powered by predictive analytics and AI emerge as a crucial capability. However as C&F specialists emphasize, success relies upon not solely on algorithms, but in addition on the energy of the underlying information base, which serves as a vital issue.

Quantifiable influence: from time financial savings to aggressive benefit

C&F’s expertise and obtainable market analysis on NBA options exhibit measurable effectivity features:

• An animal well being chief decreased common name time by quarter-hour after implementing NBA instruments.

• At full scale, this interprets into important productiveness and value financial savings.

• NBA pilots throughout the trade have proven a 15-25% enchancment in engagement and 2-4% income development.

“Should you subtract simply 10 minutes from every name and multiply that throughout your complete gross sales staff, the financial savings rapidly develop into important,” says Michał Osuch, Head of Enterprise Knowledge Consulting & Insights at C&F. “That is time reps can spend constructing stronger relationships and enhancing outcomes.”

The human facet of Subsequent Greatest Motion

With out NBA, gross sales groups are sometimes confronted with “information chaos.” Reps test a number of dashboards, search emails, or depend on what a buyer jokingly referred to as them automobile glove field of knowledge: a stack of post-its and printouts with weekly plans.

With NBA, important insights corresponding to buyer engagement, occasion participation, or order exercise seem instantly within the CRM, supporting extra related conversations on the associate stage.

In a undertaking for a world pharmaceutical group, C&F built-in a 360° buyer view into Veeva CRM, giving reps entry to key insights from a single web page, saving preparation time and enhancing name high quality.

Why actual time is essential

C&F specialists observe that timeliness is the brand new differentiator.

“If a rep will get a suggestion on Monday asking why a buyer hasn’t ordered in two weeks, however the buyer ordered yesterday, that perception feels irrelevant,” Osuch stated. “That is why real-time integration is not elective – it is important to the NBA’s credibility.”

Trade information backs this up: PwC experiences that NBA implementations have led to 30% greater product gross sales development and 1.5x gross sales productiveness for groups utilizing AI-based suggestions. With the worldwide NBA AI market anticipated to develop from $5.8 billion in 2024 to over $30 billion by 2033, life sciences corporations are racing to construct the foundations wanted to seize that worth.

About C&F

C&F is a world IT options supplier that helps organizations leverage information, analytics and AI. With deep experience in life sciences and a confirmed monitor report in digital transformation, C&F allows purchasers to leverage NBA and different applied sciences for lasting influence.

SOURCE: C&F SA