Esports Team Complexity to Build Fan App on Sonic in Sponsorship Deal

Complexity, a distinguished and long-running North American esports group, has introduced a multi-faceted sponsorship take care of blockchain firm Sonic Labs, the corporate behind the upcoming Sonic layer-1 community.

Sonic Labs will change into Complexity’s unique blockchain sponsor, with branding added to staff jerseys. The partnership is constructed round fan engagement, together with sponsorship of streamed Counter-Strike 2 tournaments and group sport nights.

Moreover, Complexity, which additionally competes in video games like Rocket League and Madden NFL, stated it is going to develop a fan utility on Sonic. The app options methods for followers to work together with their favourite groups and gamers, together with a quest system that earns customers rewards.

“We’re excited to accomplice with Complexity, one of the seen esports organizations on the earth, to deliver Sonic to his international fanbase and showcase what a subsequent era of gaming fandom appears like,” stated Michael Kong, CEO of Sonic Labs. in an version.

Sonic is a brand new layer-1 blockchain community being constructed by builders Phantom. It is being billed as a quick new possibility for builders with a connection to Ethereumand the community is predicted to launch later this 12 months.

The Complexity collaboration kicks off this week with the primary Sonic Group Evening on August 30, adopted by integration into Complexity’s NA Revival Sequence for Counter-Strike 2 in September. Phrases of the deal weren’t disclosed.

“The staff at Sonic Labs is dedicated to bringing the joy of gaming on-chain with the launch of Sonic later this 12 months, and we’re excited to have them as an official sponsor to assist notice that imaginative and prescient,” stated Jason, Founder and CEO of Complexity. Extra, in an announcement.

Editor’s observe: This text was written with the assistance of AI. Edited and fact-checked by Andrew Hayward.