Iglesias Entertainment and counterTEN Announce Exclusive Two-Year Partnership to Transform Live Music Fan Engagement

Early assessments resulted in a rise of 46% within the opt-ins of the fan and a triple enhance in sponsor involvement.

San Diego, California / Access to Newswire / 1 October 2025 / Iglesias Leisure, the main unbiased stay music promoter of Spain, introduced a two-year unique partnership with counteres, the platform that provides blockchain-rejected entry, model experiences and AI-driven loyalty straight by Apple and Google Pockets-NO-app.

The partnership indicators the worldwide growth of counteres previous to a deliberate American market push in 2026. It introduces a groundbreaking mannequin for information -controlled, personalised followers journeys within the stay music sector of Spain and marks the official European launch of the corporate.

Beginning with Iglesias’ year-end 2025 concert events in Spain, the platform will combine into all occasions, giving manufacturers Premium entry to ticketing and particular experiences, together with VIP, Presentales, Waitlists and AI-driven loyalty campaigns. Followers unlock compelling experiences-exclusive merchandise, premium content material and post-event presents that construct up loyalty earlier than, throughout and after the present.

Early pilots confirmed a robust acceptance: greater than a 3rd of the followers who had gone once more with the platform within the two weeks after the occasion, effectively above the benchmarks of the business and delivering a significant worth for model companions.

“We’re devoted to creating unforgettable experiences that construct up everlasting relationships with followers. We have now labored with counterten as a result of no different platform promotes promoters and the general public so genuine. By way of involvement within the stay expertise in mattress, we will deepen fan -passion and new development alternatives,” mentioned Cleles, mentioned Cleles, “Ckeias, Ckeias, mentioned Cleles,” Ckeias, “mentioned Cleles,” Joronias, “mentioned Iglesias,” mentioned Iglesias, “Ckeias,” Igias, “Ckeias,” Ckeias, “Ckeias,” Ckeias, “Ckeias,” Ckeias, “Ckeias,” Ckeias, “Ckeias,” Cleesias, ” Leisure.

“Iglesias Leisure is the perfect companion to pioneer new loyalty fashions that stimulate development,” mentioned Michael Gleeson, CEO of counter. “Collectively we lead a shift in stay music sponsorship that goes past passive visibility to create measurable, worth -driven fan relationships that present significant advantages for manufacturers, artists and goal teams.”

The partnership begins with a flagship stay occasion in November, with extra particulars to comply with.

About Iglesias Leisure

Iglesias Leisure is the main unbiased stay music promoter of Spain and a powerhouse in Latin Touring. In 2024, the corporate bought greater than 500,000 tickets and generated € 43 million in revenue, with artists akin to Luis Miguel, Enrique Iglesias, Maluma and Tini, along with rising abilities.

About counter

A fan -engagement platform that connects music, sports activities and stay occasions with the general public by Native Apple and Google Pockets Passes. It unites ticketing, VIP advantages, rewards, collective objects and compelling experiences in a single passport.

SOURCE: Counterte, Inc.

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