Lifestyle app STEPN GO expands Adidas partnership with physical NFT sneakers

Adidas and STEPN GO introduce 1,200 restricted version Ultraboost 5 sneakers, obtainable solely to NFT holders.

STEPN GO, a brand new model of the move-to-earn recreation Stepn, companions with worldwide sportswear producer Adidas with the discharge of the co-branded bodily trainers. In accordance with a press launch shared with crypto.information, the restricted version STEPN GO x Adidas Ultraboost 5 sneakers will function the STEPN GO emblem, and the footwear shall be obtainable beginning December 13.

Stepn says the transfer marks a brand new chapter within the collaboration between the manufacturers, which started in April with the STEPN Genesis NFT assortment. Following the success of earlier digital releases, the introduction of bodily sneakers alerts a shift “from digital collectibles to tangible merchandise that individuals can put on, exhibiting how far the web3 area has advanced,” mentioned Shiti Manghani, CEO of STEPN.

Just one,200 pairs of the co-branded Ultraboost 5 shall be obtainable for the marketing campaign, making it a restricted launch aimed toward holders of the STEPN and STEPN GO x Adidas Genesis NFTs, in accordance with the press launch.

The footwear shall be bought solely on the MOOAR market, with raffles for the sneakers happening from December 13 to December 17. STEPN and STEPN GO x Adidas Genesis NFT holders shall be given precedence, however most people may also take part within the contest and raffles. Winners can declare their footwear between January 6 and 22, 2025, with a three-week buying and selling interval providing resale alternatives.