Sandeep Nailwal Hails UFC-Polymarket Deal Powered by Polygon

Polygon CEO Sandeep Nailwal is celebrating a significant milestone this week after the UFC signed a multi-year partnership with Polymarket. The deal makes Polymarket the official and unique prediction market associate for each UFC and Zuffa Boxing. For Nailwal, the second is private. He talked about that he has been a long-time UFC fan and emphasised that Polymarket runs solely on the Polygon community. One thing he and Polygon Ventures supported early on throughout more durable market years.

Polymarket turns into the unique prediction associate of UFC

TKO Group Holdings, the guardian firm of UFC, confirmed the partnership in a brand new announcement. The deal marks the primary time a significant world sports activities group will combine prediction market expertise immediately into its fan expertise. As an alternative of conventional betting strains, followers now see real-time sentiment percentages displaying who the general public thinks will win.

This new “Fan Prediction Scoreboard” will seem throughout UFC broadcasts. It updates dynamically throughout each combat, reflecting altering expectations with each assault, takedown or momentum swing. TKO says the characteristic is designed to boost storytelling and to not exchange regulated betting. Polymarket might be energetic throughout UFC occasions, reside broadcasts, social media and digital content material. The combination goals to draw a whole bunch of hundreds of thousands of followers to a extra interactive expertise each combat evening.

Shayne Coplan calls the deal a dream come true

Polymarket CEO Shayne Coplan referred to as the collaboration a milestone for his workforce. He introduced the information after the opening bell on the New York Inventory Alternate. Along with UFC President Dana White and TKO executives. Coplan mentioned that when watching UFC he all the time checked Polymarket odds to get an concept of ​​who would possibly win. Now hundreds of thousands of viewers get the identical expertise reside on display screen. He believes this integration will introduce prediction markets to an enormous new viewers.

The businesses are additionally launching a brand new social content material collection referred to as Matchup Predictions – Who’s Subsequent? The collection will spotlight potential future matchups after every occasion and stimulate debate amongst followers by way of the official UFC channels. Polymarket will host companion markets to those discussions, giving followers one other strategy to take part.

A giant second for the Polygon ecosystem

Whereas the partnership focuses on fan engagement. The crypto group shortly observed that Polymarket was constructed on Polygon. Sandeep Nailwal mentioned this second feels particular not simply because he’s a UFC fan. However as a result of he supported Polymarket throughout its early struggles. His publish emphasised that the challenge survived “towards all odds.” He additionally sees this deal as a affirmation of the long-term imaginative and prescient. The partnership may even lengthen to Zuffa Boxing, launching in early 2026. Polymarket may even energy prediction features throughout these occasions. Together with in-arena activations and specialised digital content material.

Dwell Sports activities Introducing web3 powered participation

Beginning in 2026, all UFC and Zuffa Boxing occasions within the US will stream completely on Paramount+. With this shift, Polymarket’s prediction scoreboard will attain a good wider viewers. TKO says the objective is to take sports activities followers from passive viewers to energetic contributors. Web3-powered prediction markets may very well be the software that brings this shift to life. The UFC partnership marks a brand new period of mainstream visibility for Polygon and Polymarket. For followers, it is a complete new strategy to expertise each battle in actual time.