Sony and Astar Network to launch 100M token campaign to drive ecosystem growth

Sony Group and Astar Community are launching a marketing campaign with a reward of 100 million ASTR to stimulate the acceptance and progress of the Soneium ecosystem.

In accordance with a press launch despatched to crypto.information, the Japanese blockchain Ecosystem Astar (Astr) community works along with Sony Group’s Ethereum Layer 2 -Minnet, Soneium, to launch the Astar Contribution Rating marketing campaign, which makes use of customers for lively fascinating and liquidity Within the Soneiums Defi Ecosystem.

The ACS marketing campaign runs 100 days, from 20 February to 30 Could 2025. Throughout the marketing campaign, individuals can earn factors by speaking with functions, providing liquidity to Defi -Platforms and performing web3 actions.

These factors could be transformed into astretokens. In complete there are 1 billion ACS factors for customers to earn. One ACS level could be exchanged for 0.1 Astr. After the marketing campaign has ended, the individuals can declare their Astrons on the ACS web site.

As a part of this initiative, Astar has ready a reward pool of 100 million ARA, designed to feed acceptance and sustainable financial progress for tasks throughout the Soneium ecosystem. No fewer than 40 Soneium tasks can be concerned within the marketing campaign, together with Velodrome, Quickswap, Sonex, Kyo Finance, Sonefi and extra.

Not solely that, customers may obtain level multipleers in the event that they take part within the ecosystem of the Sony Layer 2 utilizing Astr, ETH (ETH), USDC (USDC) or USDT (USDT). Astr -Tokens get a 2x multiplier, USDCs get 1.2x and USDTs get 1x. An entire listing of property and their multiplicators can be found on the Astar -Blog.

Founding father of Astar Community and CEO of Startale Group, Sota Watanabe, mentioned that the ACS incentive mechanism was designed to reward individuals who actually contribute to bringing the Soneium eco system.

“It’s for customers who not solely take part, however who’re actively concerned, supply liquidity to Defi platforms and talk on significant Web3 functions,” mentioned Watanabe.

The marketing campaign is meant to draw new individuals in Startale and Soneium Blockchain ecosystem and to extend the variety of ASTR holders by changing significant stimuli by changing exercise in chains into actual rewards.

“By stimulating significant participation, we not solely enhance the adoption of ASTR – we construct a extra concerned and dynamic web3 neighborhood. We’re happy to see how the lengthy -term worth stimulates for customers, builders and the broader ecosystem, ”mentioned Head of Basis at Astar Basis, Maarten Henskens.

As well as, the growth additionally prepares Astr, which can be carried out as Superchainerc20, for future integration into different Layer 2 networks resembling Base and on -Minnet.