Tap-to-Earn Games See User Counts Plunge Despite Crypto Boom

Telegram-based tap-to-ear crypto video games are quickly shedding customers, even because the broader cryptocurrency market goes by a bullish section.

Google Tendencies knowledge reveals that search curiosity in tap-to-earn fell 80% between June and December 2024. This important drop means that gamers and traders could also be shifting their focus to different areas within the booming crypto market.

Decline in consumer curiosity and engagement in Faucet-to-Earn Video games

Main Telegram-based video games reminiscent of Hamster Kombat, Notcoin and Catizen have seen a large drop in customers regardless of a booming crypto market. Based on TGStats, Hamster Kombat misplaced over 3 million customers in only one month alone, whereas Notcoin and Catizen misplaced 428,000 and 407,000 customers respectively.

Knowledge about actions within the chain paint an analogous image. The Ton blockchain, which powers these video games, registered greater than 1 million every day energetic wallets in September. Based on TonStats, this quantity had fallen to beneath 500,000 in December.

A Chainplay survey of 957 gamers helps these findings. Whereas 17.8% of customers give up after their first airdrop, a notable 50.6% lowered their exercise, suggesting curiosity wanes after the preliminary rewards.

Moreover, builders proceed to wrestle with consumer retention as many gamers go away after claiming free tokens. Animoca Manufacturers experiences that the very best performing tasks solely retain 60% of their every day energetic customers, whereas much less profitable tasks retain solely 25%.

Why Faucet-to-Earn video games lose gamers

Repetitive gameplay stays a major downside. Chainplay reported that greater than 51% of gamers surveyed cited monotonous duties as a significant motive for quitting. Regardless of efforts to enhance the consumer expertise, many tap-to-ear video games depend on easy mechanics, inflicting gamers to expertise fatigue.

Moreover, bigger participant bases scale back airdrop rewards, making members really feel undervalued. Greater than half of customers surveyed had been dissatisfied with smaller allocations.

Fraud and safety points additionally contribute to consumer churn. Video games like Hamster Kombat have banned tens of millions of accounts for exploiting reward programs. Safety dangers reminiscent of hacking and dishonest additional discourage participation, with 21.8% of respondents highlighting these points.

Lastly, the issues with withdrawing rewards have pissed off gamers; 35.9% point out payout challenges. As retention points persist, the way forward for tap-to-ear crypto video games will rely upon builders addressing these core points and delivering partaking, safe experiences that attraction to a broader viewers.