“The Most Important Thing About Art is Freedom,” says AR Rahman at IGF London 2025

Oscar-winning composer about odor cinema, AI and the reinvestment of Indian music tradition

LONDON” June 22, 2025 / Prnewswire/-in a deep private and intensive dialog on the final day of India International Discussion board London 2025 on the Taj St. James’ Court docket, urged Academy Award-winning composer Ar Rahman to artists, establishments and governments to bothered each artistic freedom and cultural innovation.

“Within the cinema for greater than 40 years now, I used to be tired of the identical rectangular form,” Rahman. “It is simply seeing and listening to – what else can we do?” That query led to Le MuskRahman’s groundbreaking compelling venture that brings collectively scent, contact and story. “The thought got here from my ex-wife who beloved perfumes. I believed, why not create theater expertise with fragrance and haptic?”

Come to now London for a yr, Le Musk Is greater than a movie – it’s an inventive manifesto that presents Rahman’s fixed insurrection of the conference.

The Hireside chat modified from personally to philosophical, whereas Rahman investigated the pressing have to protect and ask conventional Indian music: “The place is the subsequent Shehnai participant? The place is the subsequent Bismillah Khan Sahib? Until we discover them, they acknowledge them and lets them see the platform and Rahman, Rahala, Raaala, Raaala. make the invisible seen – by expertise, discovery of expertise and world publicity.

About synthetic intelligence, Rahman hit a balanced tone of warning and curiosity: “AI is like Frankenstein – it merely steals from human experiences, human data, human artwork after which places a number of ideas collectively.

“Now we have to make use of it for what it’s – to hurry up the on a regular basis. Do not be afraid, use it.”

Past Expertise known as Rahman a nationwide cultural Renaissance: “Should you take a look at South Korea And Ok-pop, it has arisen within the final 10 years as a result of involvement of the federal government and financial development. It was a collective motion. That should additionally occur with Indian music. Now we have to reinvent the wheel. ‘

In the course of the session, one sentiment turned clear: actual artwork is unbound by sizes, expectations or establishments.

“Crucial factor about artwork is freedom,” stated Rahman. “You’ll be able to’t try this with a movie studio.”

He ended with a reminiscence of the lasting universality of music: “Music transcends faith. It heals. It connects. It’s a shared soul.”

The ultimate interviews of IGF London 2025 made one factor for certain: in a world damaged by algorithms and agendas, they’re artists like Rahman who restore Concord – not solely in sound, however in society.

The discussion board is a part of IGF London 2025. With greater than 100 audio system, 1000 contributors and occasions in iconic places LondonIGF London 2025 features a spectrum of subjects – from expertise and commerce to tradition and commerce. This yr’s version marks a robust milestone – a decade since Premier Narendra Modis Landmark 2015 Go to to the UK and the 2 international locations have accomplished the lengthy -awaited free commerce settlement. IGF London is the primary main worldwide platform to have a good time and analyze this historic efficiency, to unlock new alternatives that come up from his conclusion and form the subsequent section of cooperation between British-India.

About India International Discussion board
India International Discussion board tells the story of latest India. The tempo of change and development India has established itself a possibility for the world. IGF is the gateway for firms and international locations to seize that chance. Click on for extra data here

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