Web3 smart ring developer CUDIS joins forces with Californian sports giant

Draper Associates-backed CUDIS has partnered with UCLA Athletics for a yr to advertise Good Web3 Rings to college students and athletes.

Web3 wellness firm CUDIS has introduced a one-year partnership with UCLA Athletics, a California collegiate sports activities program, to advertise its AI-powered sensible rings. In line with a Thursday press launch shared with crypto.information, the partnership will embody campus activations, with CUDIS showcasing its rings to UCLA college students and sports activities followers.

As well as, CUDIS plans to signal title, picture and likeness agreements with student-athletes from a number of UCLA groups, together with males’s and ladies’s tennis, golf, basketball, ladies’s gymnastics and soccer, the information launch mentioned.

“This initiative is designed to spark conversations about wholesome life, efficiency monitoring and information possession, whereas permitting student-athletes to leverage their picture and share the product on their platforms.”

KUDIS

Below the partnership settlement, CUDIS may also interact with UCLA followers by means of interactive campaigns, together with fortunate attracts at sporting occasions, permitting CUDIS to leverage the UCLA Athletics model to attach its sensible rings to the college’s athletics tradition.

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One blockchain ring to rule all of them

CUDIS CEO Edison Chen says the partnership “has particular which means for us as we give again to the neighborhood that helped launch our imaginative and prescient,” including that “UCLA is the place our journey started.”

The corporate’s sensible ring makes use of blockchain know-how to observe varied well being information, together with coronary heart price, sleep, stress and energy burned. Constructed on the Solana (SOL) community, the ring provides customers full possession of their well being information and affords customized wellness recommendation by means of an AI coach. The wearable additionally contains a dynamic reward system that encourages customers to make wholesome decisions by incomes passive rewards for constructive actions.

In September, CUDIS raised $5 million in a funding spherical led by Draper Associates, with extra funding from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures and DraperDragon.

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